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White Lodge Studios, an upscale boutique hair salon in Pioneer Square, boasts a team of exceptionally talented stylists and colorists, offering an unparalleled experience in a relaxed ambiance and sophisticated style. Catering to an illustrious clientele, the salon sought to create a campaign that would vividly encapsulate the essence of their brand through striking imagery.
The creative vision for the photoshoot drew inspiration from sun-soaked pools, the glamour of 1960s California, vintage hues, and iconic style icons like Sharon Tate and Lana Del Rey. With big hair and dramatic eyeliner at the forefront, the setting evoked the atmosphere of a poolside rendezvous at an opulent Palm Springs hotel.
To recreate this captivating ambiance during winter in Seattle, a minimalist studio set was designed, placing the spotlight on the 60s-inspired hairstyles, smooth waves, and bold eye makeup. Outfits were meticulously curated, featuring bespoke swimwear and Hollywood-style gowns by a local designer paired with statement jewelry, to perfectly embody the enchanting essence of the shoot.
