Brand Identity
Print/Packaging
Randa's Attic is a mother-daughter owned business that sources unwanted furniture pieces - with a particular focus on midcentury modern - and restores them while adding a touch of modern, artistic flair to each piece. These additions are sometimes small but always offer a special personal touch whether it's through adding modern hardware, surprise color or pattern inside drawers, a more updated paint color or other artistic detail that could bring an older piece into today's market.
The overall direction of the visual identity is warm, natural, textural and sustainable for a timeless style that will remain strong year after year. The sans serif typeface makes up the foundation, inspired by classic yet modern type seen throughout furniture and decor shops that their ideal client visits and feels familiar. It has been sculpted for a custom, signature-inspired identity that, like their furnishings, is one-of-a-kind.
Following the identity development, this guide was crafted to maintain a consistent representation of Randa's Attic, blending its traditional foundation with a modern twist. The style guidelines capture the brand's core of restoration, warmth, and artistic flair. The visual identity is versatile, suitable for both horizontal and vertical layouts. Alongside the chosen typefaces and color palette, each aspect of the visual identity is detailed and its usage clarified.
The identity was designed to be simple and highly flexible to work with varying layouts and the ability to take the shape of either horizontal or vertical. For further variety, both the wordmark and the symbol can exist on their own as bold graphic elements. Backgrounds and type can be mixed and matched from the brand color palette to create a variety of color combinations that feels like fashionable color blocking and adds to the bold, graphic nature of the identity that speaks to the midcentury era while feeling fresh and current.
