White Lodge Studios is a high end, boutique hair salon in Pioneer Square with some of the best stylists and colorists in town. This unassuming space features chill vibes and high style with a star-studded client list. The stylists wanted to create a campaign that would showcase the heart and soul of their brand with high end imagery.
BRANDING
WHITE LODGE STUDIOS
Style Direction
Sun drenched pools, 60's California, vintage tones, Sharon Tate, Lana Del Rey, and big hair with dramatic eyeliner make up the inspirational vibe of the photoshoot that could easily take place poolside at a Palm Springs hotel.
In order to create the same vibe in the winter in Seattle, we created a simple studio set where the feature would be all about the hair with custom-designed swimwear created by a local designer paired with big jewelry for the shoot with 60's style hair, smooth waves and dramatic eyes.
