Sarah Loertscher Jewelry creates geometric pieces for the ears, wrists and neck that are meticulously crafted from stainless steel, sterling silver, and 18k gold. Influenced by the crystal structures and the minimal landscapes of her Midwestern upbringing, each pieces is like minimal sculpture in miniature.
This project began with a conversation. Before launching into imagery creation that would represent the Sarah Loertscher Jewelry line, we first needed to tap into the soul of the brand. We wanted to take a deep dive into how who the brand is / what they are all about, what their dream audience was like from their goals to their pain points and how could we create imagery to connect the two.
We discussed the founder's background, her passion, inspirations and the skill with which she handcrafts each individual piece. The soul of the brand lies around empowering women through these pieces and how putting on a pair of earrings or a simple bracelet can bring a strength and confidence to any women, even while just wearing a simple t-shirt and jeans.