BRANDING

RANDA'S ATTIC

Randa's Attic is a mother-daughter owned business that sources unwanted furniture pieces - with a particular focus on midcentury modern - and restores them while adding a touch of modern, artistic flair to each piece. These additions are sometimes small but always offer a special personal touch whether it's through adding modern hardware, surprise color or pattern inside drawers, a more updated paint color or other artistic detail that could bring an older piece into today's market.

Style Direction

Three distinct style boards were presented, each reflecting the client's business, target audience, and objectives through curated imagery and visual elements like color, tone, type, and texture. These concepts served as a foundation for the visual identity, ensuring consensus before proceeding with the design.

The chosen "Touch of Gold" direction emphasized a natural, sustainable, and warm style with a soft, neutral color palette based on charcoal and cream, accented by gold foil on print products. Alternative styles explored were "Black Tie," featuring a bold black and white palette with heavy type and striking graphics, and "Modern Pop," which combined classic black and white with a bright pop of color and slender typography.

Style Board: TOUCH OF GOLD

Style Board Option: MODERN POP

Style Board Option: Black Tie

Brand Identity Design

The overall direction of the visual identity is warm, natural, textural and sustainable for a timeless style that will remain strong year after year. The sans serif typeface makes up the foundation, inspired by classic yet modern type seen throughout furniture and decor shops that their ideal client visits and feels familiar. It has been sculpted for a custom, signature-inspired identity that, like their furnishings, is one-of-a-kind.

Brand Style Guidelines

The overall direction of the visual identity is warm, natural, textural and sustainable for a timeless style that will remain strong year after year. The sans serif typeface makes up the foundation, inspired by classic yet modern type seen throughout furniture and decor shops that their ideal client visits and feels familiar. It has been sculpted for a custom, signature-inspired identity that, like their furnishings, is one-of-a-kind.

Print Design

The identity was designed to be simple and highly flexible to work with varying layouts and the ability to take the shape of either horizontal or vertical. For further variety, both the wordmark and the symbol can exist on their own as bold graphic elements. Backgrounds and type can be mixed and matched from the brand color palette to create a variety of color combinations that feels like fashionable color blocking and adds to the bold, graphic nature of the identity that speaks to the midcentury era while feeling fresh and current.

SERVICES

Brand Identity Design

Print Design

DATE OF COMPLETION

2022

STAY UP TO DATE WITH THE LATEST NEWS

SIGN UP TO OUR NEWSLETTER