A depth in knowledge and strong heritage act as the foundation of the visual identity, instilling trust and reliability in the brand. For this reason, the style leans in the direction of classic, history-rich design over something overly modern and minimal that would otherwise give the impression of being new on the scene.

as the foundation of Bryn Rose Cocktail Co. which needed to come through in the visual identity and feel like there is depth, trust and reliability to the brand.

For this reason, the style feels like it should lean in the direction of classic, history-rich design rather than one that feel overly modern since that could give too much of an impression of being new on the scene. However, modern elements can be infused and mixed for a hybrid look. The nod to heritage could be in the typeface and/or the symbol. A signature, monogram, stamp, or seal should be a part of the full logo package. Looking at the packaging, customers should feel a sense of quality that comes from a long line of expertise, which would build trust in the product.

The cocktails are a product for people who appreciate the finer things and therefore should also have beautiful packaging that looks created with care and a unique, artistic flair - just like the cocktails themself. The designs should feel ingredient-forward to highlight the expert mixology involved.

The product will be in glass bottles and the labels will be custom-created per cocktail, each with it’s own color and illustration. The style is soft meets hard-edged and dark meets colorful to further highlight the multi- dimensional quality of the cocktails and the founder herself.

This new cocktail company stirred up some excitement with an initial drop of brand photos throughout social media to get the conversations started and pique some interest before their full identity and website went live.