Hedrick Cycles is a small bike shop, offering custom bicycles, as well as a place to engage with other cyclists. A specialized shop - the bike buying experience here is different, with limited but high-end options. Our goal was to present the options for customization in a simple and clear manner. As the customer makes their way through the shop, they can select the necessary pieces for their bike. The masculine aesthetic reflects the owner's personality and passion for cycling.
Commercial Retail Design
DATE OF COMPLETION