Formerly known as Club Roule, the Club aims to establish a unique identity centered around its values and events, separate from the Roule clothing brand. This separation will empower both entities with the freedom to evolve and grow in their respective spheres. The club brings together diverse individuals, united by a shared love for cycling and the camaraderie it fosters. The new name reflects the popularity of the club’s “Endless Summer” ride and the goal to make it a year-long tradition.
This club stands out as serving a deeper purpose beyond a shared hobby - it provides a treasured sense of community. For many members, this communal experience is a deeply personal need. Despite the different motivations behind joining, the universal appeal lies in the pursuit of camaraderie and belonging. The Club transcends the boundaries of cycling to foster a family-like collective that moves in harmony, embodying the essence of synergy and flow.
The design concept for the new visual identity echoes these values. It embraces the idea of unity in diversity, underscoring the club's dynamic spirit of collective progress while honoring individuality. Each letter in the Club's logo subtly leans into the other, symbolizing the distinct identity of each member while conveying their shared rhythm. The serif tails further depict the ethos of reciprocal support, whether it's following the lead of another member or providing a gentle push to those who might need a boost. This dynamic balance of give and take, performed in unison, forms the backbone of this Club's spirit.
