Emerald City Flowers is a community-focused floral design shop based in Seattle, Washington. The modern, romantic arrangements are designed with a timeless quality for a diverse audience who value building and nurturing their relationships. The sculptural designs use only the freshest flowers with the aim to source from local, women and minority-owned growers whenever possible. Emerald City Flowers provides transparent and high-quality services that offer a luxurious and beautiful product customers can feel good about. Coming from a social justice background, founder Bao-Tram Do (BT) built the business from her desire to share her artistry, create impact through personal, meaningful connection and the belief that everyone deserves to feel special.
When Emerald City Flowers came to us looking for a brand refresh, they had already been in business for a very successful year. When they launched, they grabbed a ready-made logo off the internet with accompanying colors and fonts and just went for it.
While this first visual identity was working ok for them, it was hard to read, there was nothing distinctive about it and, in fact, they quickly found it popping up all over the internet in conjunction with other brands. Since they were trying to build a luxurious, distinctive brand that specializes in custom-designed florals and experiences, they knew they needed something specially designed just for their unique brand.